As a social media intern for the University of Illinois’ Fashion Concentration, I develop visuals to strengthen the program's digital identity. So far, this included a profile picture that aligned with UIUC’s institutional branding standards, and a promotional flyer for the Fashion Concentration’s welcome info session. These materials contributed to supporting the programs efforts to connect with current and prospective students. We are currently working to create content for Instagram to further promote and raise awareness for the program.